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Marketing Executive

Marketing Executive

Job ID:  1971
Department:  Marketing
Category:  Marketing & Events
Location: 

London, GB

Employment Type:  Permanent
Description: 

 

Division Overview

The marketing team is a central function for all global offices. Based in the central London HQ, we work at a group and business level to deliver appropriate marketing and communication solutions, internally and externally in line with the objectives of the business. The marketing team is lean but perfectly formed. We pride ourselves on our resourcefulness, getting hands on and sharing skill sets to produce smart and forward-thinking solutions, rather than relying heavily on external agencies and retainers. As a result, we have earned a high level of respect within the business as a team that continually produces strong results and looks for appropriate wins and improvements at every opportunity. Success at Clarksons often means incremental change and evolution rather than radical change. It is an exciting time to be joining the business. We are part way through a brand refresh which will extend across all communications and assets and a ground-up website design and build project. Both key activities will in turn help influence the culture of our company to ensure we live and breathe our purpose. There’s a lot to achieve before we launch in 2022 and ambitions are high – this role will play a critical part in that success.


Role Summary

In summary, the Marketing Executive is responsible for the execution of marketing tasks and will take responsibility for certain areas of the projects. They will also support the Senior Marketing Manager and Marketing Director on a day-to-day basis. Over the next 6 months, the key focus for the team will be: - The roll out of our revised brand and identity, both internally and externally. - The delivery of the corporate website project through design, build and launch. - Coordinating the production of content for the website or associated campaigns. - Contributing towards the ongoing optimisation of our brand adoption; external presence and content strategy.

Jack of many trades, master of all, the candidate will put their full range of marketing skills into practice in this dynamic role with plenty of variety and challenge. The right candidate will have a creative mind, demonstrate strong organisational skills and an appetite to roll their sleeves up and get things done! This role is for you if:

• You confidently seek out tasks that need to be done and are happy to get on and do them without being prompted.

• You are an expert plate spinner, revel in the opportunity to methodically plan and be creative and see a project delivered to the highest quality.

• You’re eager to learn and be involved in all aspects of marketing and communications.

• The team sees you as a safe pair of hands.

• You ask questions and seek out individuals who can help you answer them.

 

What is expected of the role

 

Digital

• Support the marketing team with the delivery of the new corporate website – this could be anything from sourcing imagery, migrating content, testing, managing libraries and file structures, monitoring performance and spotting areas for optimisation

• In line with new strategies, the candidate will be responsible for keeping the group social media channels up to date with relevant news and content: producing social media assets, copywriting posts, scheduling posts and reporting on performance.

• Technically minded – you will be trained across our technology stack and will become the ‘go-to-guru’ internally for any support, optimisation, execution or ideas for utilisation. This includes platforms such as Foleon, UpSlide, Bananatag, Canva, MailChimp, On24 to name a few – being hands on with these tools is key to the role and a creative mind will ensure we maximise our value with them.

 

Internal communications

• Ownership of ‘Voyage’ our internal e-newsletter/ website – updating news items, promoting new initiatives – this is a vital channel for global internal comms. Getting creative and keeping content fresh is key for engagement!

• Project Management of ‘Horizons’ our annually printed staff magazine.

• Running of internal (and sometimes external) webinars as part of our training and development programme.

• Upkeep of internal libraries and portals.

• Manages the Marketing inbox and act as the first point of contact for all inbound enquiries.

 

Marketing asset management

• Works directly with stakeholders across the business on any day-to-day marketing request. This could be anything from managing the production of adverts, working with external agencies to produce brochureware, supply of assets for sponsorship opportunities or spinning up landing pages to support a new business initiative in line with critical deadlines.

• Ownership of our corporate merchandise stock and our soon-to-be-released e-shop! This involves management of merchandise on a global scale.

• We expect the candidate to be able to take an active role in handling internal briefs, proof reading, interrogate requirements, challenge requests
• The ability to take detailed briefs, interrogate requirements, challenge requests and follow through with proposals and execution. • Be a brand guardian and always on the lookout to keep brand consistency at a high level.
 

What we are looking for

• We are a resourceful team and need the candidate to be confident in creating social media posts, basic video edits, applying strong visual and brand control across all marketing materials.

• Excellent people skills. Clarksons is relationship driving – the candidate should be a people person and comfortable liaising with other stakeholders and departments in the business, globally.

• Takes initiative and solves problems unprompted.

• Project orientated and results driven.

• Able to commit to deadlines and recognise when conflicts arise, and escalate accordingly. The candidate must demonstrate the ability to upward manage.

• A PowerPoint wizard – advantageous.

• Calm under pressure and energetic to new initiatives • Resourceful, curious, open minded and passionate.

• Always looks for improvement and best practice in and outside of the team, business and industry.