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Designer (mid to senior level) - contract

Designer (mid to senior level) - contract

Job ID:  2103
Department:  Marketing
Category:  IT Development
Location: 

London, GB

Employment Type:  Contingent worker
Description: 

Company Overview

Clarksons is the world’s leading provider of integrated shipping and offshore services, bringing our connections and experience to an international client base. Our intelligence adds value by enabling clients to make more efficient and informed decisions. Our global reach, local knowledge and expertise is what makes us unique.

 

To understand more about day-to-day life at Clarksons, and what you can expect from us as an employer, visit us at www.clarksons.com

 

 

Division Overview
The marketing team is a central function for all global offices. Based in the central London HQ, we work at a group and business level to deliver marketing and communication solutions, internally and externally in line with the objectives of the business.
The marketing team is lean but perfectly formed. We pride ourselves on our resourcefulness, getting hands on and sharing skill sets to produce smart and forward-thinking solutions, rather than relying heavily on external agencies and retainers. As a result, we have earnt a high level of respect within the business as a team that continually produces strong results and looks for appropriate wins and improvements at every opportunity. Success at Clarksons often means incremental change and evolution rather than radical change.
It is an exciting time to be joining the business. We are part way through a brand refresh which will extend across all communications and assets and a ground-up website design and build project. The new brand and website will also help to influence the culture of our company to ensure we live and breathe our purpose. There’s a lot to achieve before we launch in 2022 and ambitions are high – this role will play a critical part in that success.

 

Role Summary
We are looking for an ambitious and talented brand designer. This role is fundamental to executing our new brand across multiple print and digital properties internally and externally, ranging from company letterhead, internal microsites, livery, merchandise as well as advertising, marketing materials, HR resources and even interior design. Using creative flair, the successful candidate will have the opportunity to shape, develop and refine our visual identity ahead of formal launch in Feb 2022 alongside the new global website.

What is expected of the role
• Understands, interprets and respects the newly created brand guidelines. Adaptation may be required as the practicalities of usage and execution gets underway.
• Bring the new brand guidelines to life through designing across different channels and formats: print, digital and within our global office spaces.
• Consider all aspects of the customer experience with the new Clarksons brand for internal colleagues and external clients, designing how it will show up within a specific touchpoint and across an entire customer journey.
• Consider all instances of the brand expression in your approach to design, ensuring consistency across touchpoints and channels.
• Be comfortable working between digital, print and interior design formats and the design tools to suit.
• Bring a creative flair to how the guidelines are brought in to the Clarksons environment to create the biggest impact for colleagues and external stakeholders.
• Collaborate with the digital product design team at Clarksons/Maritech to ensure consistency for our digital experience.
• Update and redesign all marketing assets from conception to execution, ensuring our revised brand is represented across our business – ranging from a new identity for our social media channels and advertising materials to creating a new look and feel for our internal communications.
• Work with key stakeholders across the business to update all branded documents, pitch decks, reports, policies, brochures, manuals, and training materials.
• Using Foleon (content platform) create and update a range of landing pages used across the business both internally and externally.
• Take ownership of redesigning ‘Voyage’ our internal intranet / employee website with a new look and feel, a vital channel for global internal communication.
• Works alongside the marketing team, providing updates on progress, managing own workload and ensuring a positive and energetic attitude towards the brand transition process.
• Works methodically and in an organised fashion. Design files and layers should be in tip top shape in order that future designers or agency can pick up easily.

 

What we are looking for
• A creative force in the team, taking complete ownership and applying creativity and innovation to all their work.
• Taking the lead as our brand champion, with strong accuracy and attention to detail.
• Excellent time and management/organisation skills – recognising the areas where craft and attention should be spent, versus executing with speed and precision.
• An expert in Adobe creative suite essential, and experience of Foleon would be an advantage but not essential.
• A PowerPoint wizard.
• Strong understanding and experience in both print and digital.